Arts and Culture Resources

Marketing, branding and design go hand in hand with the arts and cultural industries. Despite this, having the time and internal resources to define your gallery or organisation’s own brand can be difficult. OLGA Agency have worked in and around the arts world for several years and understand just what you’re going through. So how can we help?

Strategy

Whether it’s a campaign strategy you need or a broader marketing strategy for your organisation, we’ll work with you to decide who to target, what routes to take to get the best results and how to measure it all at the end. Depending on your needs, this can include:

  • Market definition

  • Channel identification

  • Campaign Length

  • Reporting Setup

Design

While visual culture might be central to your organisation, applying it to a marketing campaign or designing your brand can take time. OLGA will help you define a creative direction for your organisations brand with you and apply your brand to all campaign materials. This can include:

  • Social media assets

  • PPC adverts

  • Print materials

  • Creative alternatives (Gamification or interactive campaign design)

  • Tone of Voice

  • Brand Identity

Implementation

If time is tight then we can run a campaign for you with regular contact throughout and an adaptive approach so that the campaign needs are met rather limited. This would include:

Custom reports

Ongoing campaign improvement

Responsive campaign work

Free Arts and Culture Toolkit

We’ve put together a tailored arts and culture resource toolkit to help you get started with marketing strategy, campaign strategy and design, and implementation of your marketing plans across the board.

Bringing together some of our favourite free resources and a few of our own setups, we can help you build your teams resources without stretching the budget.

Did you know we can also advise on and help you prepare the marketing and engagement sections of grant applications. Helping you to define content, budget and strategy for new projects.

Sound interesting? Contact Lucy Pickford, our Business Director, to see how we can support you.