The Brief:

Arla’s Big Milk asked sister agencies, Carat and iProspect, to launch Arla's new product, Big Milk, online. 

As part of iProspect, we were commissioned to produce the website that would launch Big Milk and a social media campaign. 


The Solution:

To draw out that element of reassurance that makes all the trials of parenting worthwhile: the important people in your life. We focused on the moments that strengthen the bonds between couples as well as between parent and child. 

Working with the brand mascot illustrations provided by Arla, we produced a website to launch Big Milk, which featured nutritionist-approved advice for parents, and a social media campaign using video, illustration, influencer and brand partnerships.

The Videos:

We produced a series of video shorts for use across digital platforms, featuring digital influencers with young families. Their closing line underlines Big Milk’s message: we know the first months are tiring, confusing, infuriating, but they also make the memories that only you share. 

The Team:

Campaign strategy, project management and copy by iProspect and Carat. Video produced by iProspect and Redhanded