The relaunch of a socially significant magazine required an overhaul of work processes. Along the way, we made several important discoveries.
Analysis and assets by OLGA Agency.
We created a detailed analysis of where the Feminist Times wanted to be and where they currently stood, alongside current zine trends and best editorial practice. Presented in the context of a team discussion to encourage staff input from all levels, the analysis raised issues of format, style and audience knowledge.
This led to further work on audience research, visual identity and promotional assets for events.