The brief:

Market the company's headline tour in new areas, finding new audiences and extending the reach of disability arts beyond the disabled community to regular theatre goers. 


The Solution:

Developed a strong recognisable visual identity for the play and a marketing plan that included print design and distribution, local media coverage, social media promotion, email marketing and practical workshops with local audiences to raise awareness of the Freewheelers brand as well as individual events. 


Special Considerations

All visual assets for web and print promotions were created to for people with visual impairment and learning disabilities. We produced souvenir programmes and easy-read programmes.